Loralei Abels serves as the President and Chief Executive Officer of Go Play Golf and Fairway Rewards, where she leverages her extensive experience in the golf industry to drive innovative projects and strategic initiatives. With a robust background in both domestic and international golf-related ventures,...
Loralei Abels serves as the President and Chief Executive Officer of Go Play Golf and Fairway Rewards, where she leverages her extensive experience in the golf industry to drive innovative projects and strategic initiatives. With a robust background in both domestic and international golf-related ventures, Ms. Abels has been instrumental in shaping the landscape of golf management and customer engagement. Her tenure at American Golf, the largest golf management firm in the U.S., saw her pioneering loyalty programs that rewarded avid golfers with complimentary rounds after achieving specific play milestones. This initiative not only enhanced customer retention but also fostered a community of engaged golfers, setting a precedent for loyalty programs in the industry.
At Fairway Rewards, Ms. Abels oversees the development and marketing of gift cards that provide a unique and convenient way for golf enthusiasts to enjoy greens fees and lessons at over 4,000 member courses nationwide. Under her leadership, Fairway Rewards has successfully navigated the complexities of incentive and loyalty channels, establishing strategic partnerships that enhance the value proposition for both consumers and golf course operators. Her expertise in program management, marketing, and business development has been pivotal in expanding the brand's reach and optimizing customer relationship management (CRM) strategies.
With a keen focus on e-commerce and retail dynamics, Ms. Abels is dedicated to creating innovative marketing and media solutions tailored to the needs of golf courses. Her leadership not only drives revenue growth but also enriches the overall golfing experience, making it more accessible and enjoyable for players across the country. Through her vision and commitment to excellence, Loralei Abels continues to redefine the intersection of golf and customer loyalty, ensuring that Fairway Rewards remains a leader in the industry.
