Lois Townsend is a dynamic leader in the tech industry, currently serving as the Head of Channels Marketing at Aerospike, Inc., where she has made a significant impact since transitioning from an advisor/consultant role to a full-time employee. With a robust background in both B2B...
Lois Townsend is a dynamic leader in the tech industry, currently serving as the Head of Channels Marketing at Aerospike, Inc., where she has made a significant impact since transitioning from an advisor/consultant role to a full-time employee. With a robust background in both B2B and B2C marketing, Lois has successfully harnessed her expertise to drive growth in a fast-paced startup environment. At Aerospike, she pioneered the company's first-ever partner program and portal, a strategic initiative designed to enhance partner engagement, foster collaboration, and ultimately increase revenue streams.
Her role extends beyond program development; Lois actively conducts go-to-market (GTM) workshops that empower partners to create actionable joint demand generation plans. This collaborative approach not only strengthens partnerships but also aligns marketing efforts with business objectives, ensuring a cohesive strategy that resonates in the competitive data platform technology landscape.
Lois's proficiency in digital media and social networking complements her operational management skills, allowing her to build high-performing, cross-functional teams that thrive on challenges. She is adept at crafting distributed workforce strategies that enhance productivity and drive significant results. Her experience in analytics further enables her to measure the effectiveness of marketing initiatives, ensuring that every campaign is data-driven and results-oriented.
In essence, Lois Townsend embodies the spirit of innovation and resilience, making her a key player in Aerospike's mission to revolutionize the data platform industry. Her passion for building strategies and teams that deliver tangible outcomes positions her as a valuable asset in the ever-evolving tech landscape.
