Lloyd Broad serves as the Head of European and International Affairs at Birmingham City Council, a role he has held since May 2012. In this capacity, he plays a pivotal role in managing the city's transition post-Brexit while spearheading Birmingham's global engagement initiatives. His expertise...
Lloyd Broad serves as the Head of European and International Affairs at Birmingham City Council, a role he has held since May 2012. In this capacity, he plays a pivotal role in managing the city's transition post-Brexit while spearheading Birmingham's global engagement initiatives. His expertise encompasses a wide array of responsibilities, including overseeing the UK Shared Prosperity Fund (UKSPF) and driving business growth strategies that align with the city’s economic objectives.
Lloyd is instrumental in the development and management of European projects and programmes, ensuring that Birmingham maximizes its participation in EU funding opportunities despite the changing political landscape. His strategic leadership is evident in his ability to foster robust policy networks, including active participation in EUROCITIES, which enhances Birmingham's profile on the European stage. Additionally, he manages a dedicated Brussels Office, facilitating direct engagement with EU institutions and stakeholders to advocate for the city's interests.
With a strong background in public sector management, Lloyd leverages his skills in change management and program management to navigate complex international relations. His proficiency in strategic planning enables him to align Birmingham's global initiatives with local priorities, ensuring sustainable growth and development. Through his leadership, Lloyd Broad not only enhances Birmingham’s international presence but also contributes to the city’s long-term vision of becoming a leading global city.
