Lizzie Ostrom, widely recognized in the fragrance industry as Odette Toilette, is the visionary Founder of Scratch+Sniff Events, where she has carved a niche in the exploration of scent as a powerful tool for communication and social interaction. With a deep-seated expertise in olfactory experiences,...
Lizzie Ostrom, widely recognized in the fragrance industry as Odette Toilette, is the visionary Founder of Scratch+Sniff Events, where she has carved a niche in the exploration of scent as a powerful tool for communication and social interaction. With a deep-seated expertise in olfactory experiences, Lizzie has pioneered the UK's first events series dedicated to fragrance, transforming how individuals and organizations perceive and engage with scent. Her work is not just about making fragrance fun and accessible; it’s about harnessing its potential to evoke emotions, create memories, and enhance brand narratives.
At Scratch+Sniff Events, Lizzie leads a variety of innovative projects that blend creativity with strategic marketing. She designs immersive scent experiences that captivate audiences, allowing them to explore the multifaceted world of fragrance through interactive workshops, themed evenings, and bespoke client projects. Her ability to communicate the complexities of scent in an engaging manner has made her a sought-after public speaker and consultant, helping organizations leverage the power of olfaction in their branding and internal communications.
Lizzie’s diverse skill set encompasses marketing, digital media, public relations, and event management, enabling her to craft compelling narratives around scent that resonate with both consumers and industry professionals. Through her work, she continues to elevate the conversation around fragrance, making it an integral part of our social fabric and a vital component of product development. With a passion for art direction and storytelling, Lizzie Ostrom is redefining the role of scent in our everyday lives, ensuring that its magic is not only recognized but celebrated.
