As the Senior Vice President at Capwell Communications, Liz Wilkins leverages her extensive experience in Integrated Marketing and Public Relations to drive impactful campaigns for mission-driven healthcare brands. With a keen focus on strategic planning and brand management, Liz has successfully developed and executed corporate...
As the Senior Vice President at Capwell Communications, Liz Wilkins leverages her extensive experience in Integrated Marketing and Public Relations to drive impactful campaigns for mission-driven healthcare brands. With a keen focus on strategic planning and brand management, Liz has successfully developed and executed corporate communications initiatives that enhance visibility and reputation for key clients such as Prolacta Bioscience, HearingLife, Centricity Vision, HALO Precision Diagnostics, and the USC Schaeffer Center for Health Policy & Economics. Her expertise in strategic positioning and executive communications enables her to craft compelling narratives that resonate with target audiences, fostering trust and engagement.
Liz's role extends beyond campaign development; she is a trusted advisor in reputation management and crisis communications, ensuring that her clients navigate challenges with confidence and clarity. Her ability to mentor and lead cross-functional teams has cultivated a collaborative environment where creativity and strategic thinking thrive. Through her strong storytelling skills, Liz excels at crafting issue management strategies and media pitches that capture attention and drive conversation.
In addition to her client-focused work, Liz is passionate about empowering the next generation of marketing and PR professionals. She actively engages in mentoring initiatives, sharing her insights on brand strategy, content creation, and media training. With a commitment to excellence and a deep understanding of the healthcare landscape, Liz Wilkins continues to elevate the standards of integrated marketing and public relations, making a significant impact on the brands she represents.
