Liz Tower is a seasoned consultant with over 25 years of experience in channel, partner, brand, product, and event management, specializing in both Fortune 500 companies and small-to-medium businesses (SMBs). Currently, she is leveraging her extensive expertise in her role as a contracted consultant for...
Liz Tower is a seasoned consultant with over 25 years of experience in channel, partner, brand, product, and event management, specializing in both Fortune 500 companies and small-to-medium businesses (SMBs). Currently, she is leveraging her extensive expertise in her role as a contracted consultant for notable clients such as Deoleo/Bertolli, Quest Recycling, and Earth911. Her diverse industry experience spans environmental services, consumer products, and technology, allowing her to bring a unique perspective to each project she undertakes.
At Contract, Liz excels in multi-channel marketing strategies, where she combines her analytical prowess with innovative thinking to drive profitable revenue results. Her key projects often involve managing product development and customer engagements, ensuring that each initiative aligns with the overarching brand strategy. Liz is particularly adept at event marketing, where her meticulous planning and execution have consistently resulted in successful outcomes that resonate with target audiences.
Her skills in cross-functional team leadership and account management enable her to effectively collaborate with various stakeholders, fostering a culture of teamwork that enhances project delivery. Liz’s competitive analysis and marketing research capabilities further empower her to identify market trends and consumer needs, positioning her clients for success in an ever-evolving landscape. With a self-driven approach, she thrives in independent roles while also leading teams to achieve shared goals, making her an invaluable asset to any organization seeking to enhance its marketing efforts and drive growth.
