As the Senior Director at Beautycounter, Liz Tausend plays a pivotal role in advancing the company's mission to provide safe and effective personal care products. With a strategic marketing background, Liz excels in building strong relationships both internally and externally, ensuring that Beautycounter's brand message...
As the Senior Director at Beautycounter, Liz Tausend plays a pivotal role in advancing the company's mission to provide safe and effective personal care products. With a strategic marketing background, Liz excels in building strong relationships both internally and externally, ensuring that Beautycounter's brand message is not only cohesive but also resonates with a diverse audience. Her expertise in marketing strategy and event management has been instrumental in orchestrating high-quality events that educate consumers about the importance of ingredient safety and the need for health-protective laws in the personal care industry.
Currently, Liz is leading key initiatives that focus on lobbying for more stringent regulations at both the state and federal levels. Her commitment to advocating for safer products is complemented by her ability to communicate effectively with a wide range of stakeholders, from policymakers to consumers. By leveraging her skills in advertising and customer service, Liz ensures that Beautycounter’s mission is clearly articulated and that the brand remains a trusted alternative in a market often fraught with ambiguity regarding product safety.
In addition to her advocacy work, Liz is dedicated to educating the public about the complexities of the ingredient and supply chain safety. Her highly organized approach allows her to streamline processes and maximize impact, making her a vital asset to Beautycounter’s leadership team. As she continues to push for change within the industry, Liz’s passion for delivering safer products is evident in every project she undertakes, solidifying her reputation as a leader in the movement for transparency and safety in personal care.
