As the Global Director at Starcom, Liz Mack stands at the forefront of digital and data transformation, particularly in her pivotal role as the Global Business Lead for McDonald's. With a remarkable ability to navigate the complexities of integrated marketing across 20+ markets, Liz is...
As the Global Director at Starcom, Liz Mack stands at the forefront of digital and data transformation, particularly in her pivotal role as the Global Business Lead for McDonald's. With a remarkable ability to navigate the complexities of integrated marketing across 20+ markets, Liz is known for her unique approach to harnessing media, data, and martech to deliver exceptional business results. Her expertise in media planning and digital strategy allows her to craft innovative marketing solutions that resonate across diverse audiences, ensuring that McDonald's remains a leader in the fast-food industry.
Liz's passion for market research and strategy development is evident in her key projects, where she consistently pushes the boundaries of what's possible. By leveraging her skills in online marketing and social marketing, she has successfully driven campaigns that not only enhance brand visibility but also foster deeper customer engagement. Her commitment to building talent and career development within her team reflects her belief that a strong, knowledgeable workforce is essential for navigating the ever-evolving landscape of marketing.
In addition to her professional endeavors, Liz is always on the lookout for her next culinary adventure or travel destination, eager to explore new recipes and experiences that inspire her creativity. Whether she's discovering a hidden gem of a restaurant or planning her next trip, Liz embodies a spirit of curiosity that fuels her innovative approach to marketing and business transformation.
