Liz Gonzalez is a seasoned product marketing leader with over 15 years of experience in the tech industry, currently serving as the Director of Product Marketing for Workforce Engagement Solutions at Zendesk. In this pivotal role, Liz spearheads the Workforce Management (WFM) and Quality Assurance...
Liz Gonzalez is a seasoned product marketing leader with over 15 years of experience in the tech industry, currently serving as the Director of Product Marketing for Workforce Engagement Solutions at Zendesk. In this pivotal role, Liz spearheads the Workforce Management (WFM) and Quality Assurance (QA) product marketing teams, driving the vision for an AI-powered Workforce Engagement strategy that enhances customer interactions and optimizes operational efficiency. Her expertise in marketing strategy and enterprise software enables her to craft compelling narratives that resonate with diverse audiences, ensuring that Zendesk’s innovative solutions stand out in a competitive landscape.
Under Liz's leadership, the Workforce Engagement Solutions team has launched several key projects that leverage advanced analytics and machine learning to improve workforce productivity and customer satisfaction. By focusing on data-driven insights and business intelligence, Liz has successfully positioned Zendesk as a leader in the workforce engagement space, helping organizations harness the power of AI to streamline their operations.
Beyond her professional achievements, Liz is passionate about empowering Latina women in tech, advocating for diversity and inclusion within the industry. She actively shares her insights as a speaker at prominent events such as the Product Marketing Alliance and the Product Marketing Summit, as well as Zendesk's User Conference. With a love for travel that has taken her to over 70 countries, Liz draws inspiration from her global experiences, infusing her marketing strategies with a unique perspective that resonates across cultures. Her multifaceted skill set, including marketing communications, email marketing, and SEM, positions her as a formidable force in the tech landscape, dedicated to driving innovation and fostering meaningful connections in the workforce engagement domain.
