As the Vice President of Sales and Marketing at Bluegreen Vacations in St. Augustine, FL, Liz Evangelista is at the forefront of experiential travel, driving innovative strategies that enhance customer engagement and satisfaction. With a robust background in hotel management and sales planning, Liz leverages...
As the Vice President of Sales and Marketing at Bluegreen Vacations in St. Augustine, FL, Liz Evangelista is at the forefront of experiential travel, driving innovative strategies that enhance customer engagement and satisfaction. With a robust background in hotel management and sales planning, Liz leverages her expertise to craft memorable vacation experiences that resonate with guests. Her leadership in cross-functional teams fosters collaboration across departments, ensuring that marketing initiatives align seamlessly with operational capabilities and customer service excellence.
Currently, Liz is spearheading several key projects aimed at elevating the Bluegreen brand in the competitive travel industry. One notable initiative involves the integration of advanced marketing analytics to better understand customer preferences and tailor offerings that meet diverse needs. This data-driven approach not only enhances sales performance but also strengthens customer relations, creating a loyal community of travelers who share their happiness through unforgettable experiences.
Liz’s strategic planning skills are pivotal in navigating the complexities of the hospitality landscape, particularly in an era where personalized service and unique travel experiences are paramount. Her commitment to business analysis allows her to identify emerging trends and opportunities, positioning Bluegreen Vacations as a leader in the market. By prioritizing customer service and implementing effective emergency procedures, Liz ensures that every guest feels valued and cared for, reinforcing the company's mission to "Share Happiness Now." Through her visionary leadership, Liz Evangelista continues to shape the future of experiential travel, making Bluegreen Vacations a preferred choice for discerning travelers seeking adventure and relaxation.
