Lisha Franklin is a dynamic and results-driven Director of Events at Fiserv, Inc., where she expertly orchestrates a wide array of high-profile events that drive business growth and enhance brand visibility. With a robust background in managing complex programs from ideation to execution, Lisha plays...
Lisha Franklin is a dynamic and results-driven Director of Events at Fiserv, Inc., where she expertly orchestrates a wide array of high-profile events that drive business growth and enhance brand visibility. With a robust background in managing complex programs from ideation to execution, Lisha plays a pivotal role in shaping the strategic direction of Fiserv’s trade shows and events, both domestically and internationally. Her extensive experience encompasses executive-level conferences, international trade shows, sporting events, and leadership meetings, ensuring that each initiative aligns with the company's overarching goals and objectives.
At Fiserv, Lisha leads the charge in developing innovative event strategies that not only engage stakeholders but also foster meaningful connections with clients and partners. Her collaborative approach involves working closely with cross-functional teams to identify key performance indicators and tailor each event to meet specific marketing communications and lead generation objectives. Lisha’s expertise in contingency planning and management ensures that every event is executed flawlessly, even in the face of unforeseen challenges.
Her proficiency in digital marketing and CRM tools further enhances her ability to create impactful experiences that resonate with diverse audiences. As a passionate advocate for leveraging technology in event management, Lisha continuously seeks to integrate cutting-edge solutions that elevate the attendee experience and optimize event outcomes. With her high energy and unwavering dedication, Lisha Franklin is not just an event director; she is a strategic partner driving Fiserv’s success in the competitive landscape of global events.
