Lisette Martin is an accomplished Vice President and Branch Manager at FirstBank Florida, bringing over 23 years of extensive experience in the banking sector. With a strong educational foundation, holding a Master’s degree from Nova Southeastern University and a Bachelor’s from the University of Florida,...
Lisette Martin is an accomplished Vice President and Branch Manager at FirstBank Florida, bringing over 23 years of extensive experience in the banking sector. With a strong educational foundation, holding a Master’s degree from Nova Southeastern University and a Bachelor’s from the University of Florida, Lisette combines academic knowledge with practical expertise to drive exceptional results in her branch. Her leadership is characterized by a commitment to coaching and developing her team, ensuring they are equipped to deliver outstanding customer service and foster a culture of operational soundness.
At FirstBank Florida, Lisette has successfully spearheaded key initiatives that have significantly increased revenue growth by deepening relationships with upper affluent clients through tailored advice, guidance, and education. Her strategic focus on business development has led to a marked increase in total deposits and loans outstanding, while also enhancing non-interest revenue streams. Lisette’s ability to attract and expand both new and existing consumer and business customers has positioned her branch as a leader in profitability and customer satisfaction.
Her expertise in financial and business analysis, coupled with a keen understanding of portfolio management, allows her to effectively drive operations and sales to new heights. Lisette is adept at building and sustaining partnerships, collaborating closely with Business Bankers and Mortgage Loan Officers to create comprehensive financial solutions that meet the diverse needs of her clientele. With a proven track record of increasing and maintaining quality service scores, Lisette Martin exemplifies the qualities of a dynamic leader in the banking industry, dedicated to fostering growth and excellence at FirstBank Florida.
