Lisa Waters is a seasoned Digital and Social Media Director at the Critics Choice Association, where she spearheads innovative marketing campaigns and digital strategies for a variety of prestigious awards shows, including the Critics Choice Awards and the Critics Choice Real TV Awards. With over...
Lisa Waters is a seasoned Digital and Social Media Director at the Critics Choice Association, where she spearheads innovative marketing campaigns and digital strategies for a variety of prestigious awards shows, including the Critics Choice Awards and the Critics Choice Real TV Awards. With over 25 years of experience in the digital media landscape, Lisa has adeptly navigated the evolution of social media and digital culture, ensuring that the Critics Choice Association remains at the forefront of audience engagement and brand visibility.
In her current role, Lisa leads cross-functional teams to develop and execute comprehensive content strategies that resonate with diverse audiences. Her expertise in social media marketing and advertising has been instrumental in amplifying the reach of the Critics Choice Documentary Awards and the Celebration of AAPI, Latino, and Black Cinema & Television events. By leveraging her skills in video production and creative work, she has transformed traditional promotional approaches into dynamic, interactive campaigns that captivate viewers and enhance the overall experience of the awards.
Lisa’s leadership style fosters collaboration and innovation, empowering her team to explore new digital avenues and creative solutions. Her deep understanding of the digital media landscape allows her to anticipate trends and adapt strategies accordingly, ensuring that the Critics Choice Association not only meets but exceeds the expectations of its audience. As a result, Lisa has played a pivotal role in elevating the organization's presence in the competitive entertainment industry, making her an invaluable asset to the Critics Choice Association and the broader digital media community.
