Lisa French Runyan is a dynamic Regional Manager at Santa Margherita USA, where she leverages her entrepreneurial spirit and ownership mindset to drive exceptional growth in the competitive wine market. Representing the states of Colorado, Missouri, and Kansas, Lisa has successfully navigated a remarkable 45%...
Lisa French Runyan is a dynamic Regional Manager at Santa Margherita USA, where she leverages her entrepreneurial spirit and ownership mindset to drive exceptional growth in the competitive wine market. Representing the states of Colorado, Missouri, and Kansas, Lisa has successfully navigated a remarkable 45% growth rate over the past four years. This achievement is a testament to her strategic prowess in distributor management and sales execution, where she has effectively transformed the portfolio mix and developed aggressive account strategies.
With a strong focus on building and nurturing national accounts and distributor partnerships, Lisa has established key relationships with major distributors, including Breakthru Beverage and Standard Beverage. Her expertise in consultative selling and competitive analysis allows her to identify market trends and capitalize on emerging opportunities, ensuring that Santa Margherita’s Italian and Willamette Valley, Oregon wine portfolios resonate with consumers.
As a catalyst for change and a builder of brands, Lisa excels in strategic planning and execution, driving her teams to exceed sales targets while fostering a culture of collaboration and innovation. Her critical thinking skills enable her to navigate complex market dynamics, making informed decisions that enhance business insights and territory growth. Lisa’s commitment to excellence and her ability to adapt to shifting market conditions position her as a key player in the wine industry, where she continues to make a significant impact on Santa Margherita USA’s success.
