Lisa Pirelli serves as the Director of Finance for The E.W. Scripps Company, where she skillfully oversees the financial operations for five prominent television stations: WTMJ-TV in Milwaukee, WXYZ-TV and WMYD-TV in Detroit, and WGBA-TV and WACY-TV in Green Bay. With a wealth of experience...
Lisa Pirelli serves as the Director of Finance for The E.W. Scripps Company, where she skillfully oversees the financial operations for five prominent television stations: WTMJ-TV in Milwaukee, WXYZ-TV and WMYD-TV in Detroit, and WGBA-TV and WACY-TV in Green Bay. With a wealth of experience in finance across diverse industries, Lisa has honed her expertise in financial analysis, business planning, and forecasting, making her an invaluable asset to the organization. Her role encompasses a broad spectrum of responsibilities, including strategic financial planning, pricing strategy, and sales operations, all aimed at maximizing profitability and driving operational efficiency.
Lisa's analytical skills are pivotal in identifying variances and implementing business process improvements that enhance financial performance. She employs advanced tools, particularly Microsoft Excel, to conduct in-depth financial analyses that inform decision-making and support the stations' growth objectives. By leveraging her managerial finance background, Lisa collaborates closely with station leadership to develop robust budgets and forecasts that align with the company's strategic vision.
Key projects under her leadership include the optimization of revenue streams through innovative pricing strategies and the integration of financial best practices across the stations. Lisa's commitment to fostering a culture of financial accountability and transparency not only strengthens the financial health of each station but also contributes to the overall success of The E.W. Scripps Company. Her ability to navigate the complexities of the media landscape while delivering actionable insights positions her as a leader in the finance sector, driving sustainable growth in an ever-evolving industry.
