Lisa Perkins is a seasoned professional with nearly 30 years of experience in developing informational and promotional communications, particularly within the pet care industry. As the Inventor and Founder of PawsUp Pet Products, Lisa has channeled her expertise in information design, content development, and marketing...
Lisa Perkins is a seasoned professional with nearly 30 years of experience in developing informational and promotional communications, particularly within the pet care industry. As the Inventor and Founder of PawsUp Pet Products, Lisa has channeled her expertise in information design, content development, and marketing strategy into creating innovative solutions for pet owners. Her flagship product, The CoatHook pet comb, is a testament to her commitment to animal welfare and effective grooming solutions. This uniquely engineered, patented comb features long tines with specialized hooks that effortlessly reach through a pet's outer coat, effectively gathering and removing shedding undercoat without causing discomfort or cutting the hair.
At PawsUp Pet Products, Lisa has spearheaded key projects that not only enhance the grooming experience for pets but also promote healthier fur and skin, ultimately contributing to the overall well-being of animals. Her skills in online marketing and publishing have enabled her to effectively communicate the benefits of The CoatHook to a broad audience, while her proficiency in design software like Photoshop and Dreamweaver has allowed her to create visually appealing promotional materials that resonate with pet owners.
Lisa’s passion for animal welfare drives her to continuously seek innovative ways to support animal protection and rescue efforts. By leveraging her extensive background in marketing communications and organizational system development, she aims to expand PawsUp Pet Products’ reach and impact within the pet care community. Through her work, Lisa Perkins not only enhances the lives of pets and their owners but also champions a cause that is close to her heart.
