Lisa Michaud is a seasoned sales executive with a wealth of experience in the fast-moving consumer goods (FMCG) sector, particularly within the Club channel. As the Senior Director of Sales for the Costco Division at C.A. Fortune, she leverages her extensive background to drive strategic...
Lisa Michaud is a seasoned sales executive with a wealth of experience in the fast-moving consumer goods (FMCG) sector, particularly within the Club channel. As the Senior Director of Sales for the Costco Division at C.A. Fortune, she leverages her extensive background to drive strategic initiatives and optimize sales operations. Her career began at Fishery Products International (now High Liner Foods), where she ascended to the role of Director of Club/Mass Accounts. This pivotal position allowed her to hone her expertise in CPG sales and develop a deep understanding of the nuances of large format retail.
At C.A. Fortune, Lisa is responsible for leading a dynamic team, overseeing direct reports, and implementing innovative sales strategies that align with the company's goals. Her leadership style fosters collaboration and empowers her team to excel in sales presentations and new business development. Lisa's strategic planning capabilities enable her to forecast market trends effectively, ensuring that the Costco Division remains competitive and responsive to consumer demands.
Key projects under her direction include the successful launch of private label initiatives that have significantly enhanced brand visibility and market penetration. Lisa's proficiency in merchandising and marketing strategy has been instrumental in maximizing product placements and driving sales growth. With a keen focus on consumer products, she continually seeks to identify opportunities for improvement and expansion, solidifying her reputation as a proactive and results-driven leader in the industry. Her commitment to excellence and passion for the FMCG landscape make her a vital asset to C.A. Fortune and the broader retail community.
