As the Digital Marketing Manager at Ashton Discount Warehouse Ltd, Lisa Merrick plays a pivotal role in shaping the online presence of one of Greater Manchester's largest independent family-run furniture and bathroom retailers. With a rich background in event management and a deep expertise in...
As the Digital Marketing Manager at Ashton Discount Warehouse Ltd, Lisa Merrick plays a pivotal role in shaping the online presence of one of Greater Manchester's largest independent family-run furniture and bathroom retailers. With a rich background in event management and a deep expertise in digital Customer Relationship Management (CRM), Lisa has successfully harnessed data analytics to drive impactful email marketing campaigns that resonate with customers and enhance brand loyalty. Her strategic approach to digital marketing not only focuses on generating awareness but also on converting leads into loyal customers through tailored messaging and targeted promotions.
Currently, Lisa is spearheading several key projects aimed at optimizing Ashton Discount's online visibility and engagement. By leveraging her skills in Search Engine Optimization (SEO), she is enhancing the company's website management practices, ensuring that the site ranks favorably in search results and attracts organic traffic. Additionally, her proficiency in Google AdWords and online merchandising has allowed the company to effectively reach its target audience through paid advertising strategies that yield measurable results.
Lisa is also dedicated to fostering a culture of continuous learning within her team. She provides ongoing training for both new and current marketers, equipping them with the latest tools and techniques in digital marketing. Her expertise in content creation and social media management further amplifies the brand's reach, ensuring that Ashton Discount Warehouse Ltd remains a top choice for customers looking to furnish their homes with quality products. With a commitment to excellence and a passion for innovation, Lisa Merrick is driving the digital transformation of Ashton Discount, positioning the company for sustained growth in an increasingly competitive market.
