Lisa Meier serves as the Group Vice President at Time Warner Cable Media, where she passionately drives innovative advertising solutions that bridge the gap between traditional and digital media. With a keen focus on omni-screen analysis, Lisa leads cross-functional teams in developing comprehensive strategies that...
Lisa Meier serves as the Group Vice President at Time Warner Cable Media, where she passionately drives innovative advertising solutions that bridge the gap between traditional and digital media. With a keen focus on omni-screen analysis, Lisa leads cross-functional teams in developing comprehensive strategies that empower brands to connect with consumers in an increasingly fragmented media landscape. Under her leadership, TWC Media Ads Everywhere has emerged as a pioneering initiative, offering advertisers the unique ability to deliver customized and targeted brand messages during live programming across 50 cable networks. This groundbreaking approach not only enhances viewer engagement but also ensures that brands can reach their audiences wherever and whenever they choose to consume content.
Lisa's expertise in integrated marketing and digital strategy allows her to identify gaps and challenges within the market, transforming potential disruptions into opportunities for growth. Her experience in sponsorship activation and account management equips her with the skills necessary to negotiate and implement creative solutions that resonate with both brands and consumers. By fostering collaboration among diverse teams, Lisa champions the development of innovative media solutions that leverage the power of TV ads everywhere, ensuring that brands can effectively meet consumers in an uncluttered and dynamic environment.
With a strong foundation in business development and sales processes, Lisa Meier continues to be a driving force in the evolution of media sales, helping brands navigate the complexities of the advertising landscape and achieve their marketing objectives. Her passion for understanding people and businesses fuels her commitment to delivering exceptional results in a rapidly changing industry.
