As President of Everyday Media, Lisa Martens brings over two decades of experience in crafting innovative media strategies that resonate with diverse audiences. Since founding the agency in 1998, Lisa has been committed to providing clients with the advantage of senior-level oversight on every account,...
As President of Everyday Media, Lisa Martens brings over two decades of experience in crafting innovative media strategies that resonate with diverse audiences. Since founding the agency in 1998, Lisa has been committed to providing clients with the advantage of senior-level oversight on every account, ensuring that each media plan is not only tailored but also strategically aligned with their unique objectives. Under her leadership, Everyday Media has successfully executed key projects that span various sectors, leveraging her expertise in social media, digital strategy, and direct marketing to create impactful campaigns.
Lisa’s approach is rooted in a deep understanding of the intricacies of media placement and audience engagement. She believes that cookie-cutter solutions fall short in today’s competitive landscape, which is why she emphasizes the importance of a customized media plan. By meticulously vetting each strategy, Lisa ensures that every campaign is designed to differentiate her clients’ messages from the competition. Her negotiation skills are unparalleled, allowing her team to maximize value and deliver results that exceed expectations.
In an era where digital marketing is paramount, Lisa has been at the forefront of integrating online marketing analysis with traditional media tactics, ensuring a holistic approach to brand visibility. Her proficiency in outdoor advertising and print media sales complements her digital initiatives, creating a comprehensive media mix that captures attention across multiple platforms. With a relentless drive for excellence and a passion for storytelling, Lisa Martens continues to elevate Everyday Media as a leader in the industry, helping clients navigate the complexities of modern marketing with confidence and creativity.
