Lisa Luzio serves as the Director of Sales & Marketing at the Erie County Convention Center Authority, also known as Erie Events, where she leverages over 35 years of extensive experience in hotel and convention sales to drive revenue and enhance client relationships. In her...
Lisa Luzio serves as the Director of Sales & Marketing at the Erie County Convention Center Authority, also known as Erie Events, where she leverages over 35 years of extensive experience in hotel and convention sales to drive revenue and enhance client relationships. In her current role, Lisa is instrumental in overseeing the marketing strategies and sales initiatives for a diverse portfolio of venues, including the historic Warner Theater, the Erie Insurance Arena, the Bayfront Convention Center, and UPMC Park. Each of these venues hosts a wide array of events, from high-profile entertainment shows to large-scale conferences and sporting events, making her role critical in positioning Erie Events as a premier destination for both local and national gatherings.
Lisa's expertise lies in her results-oriented approach to sales, where she prioritizes quality, service, and value over mere price competition. Her proficiency in person-to-person and business-to-business sales, combined with her experience in direct multi-level marketing, enables her to create tailored solutions that meet the unique needs of clients and stakeholders. Key projects under her leadership have included the development of innovative marketing campaigns that have significantly increased venue bookings and enhanced customer engagement.
In addition to her sales acumen, Lisa is a natural leader and coach, dedicated to team building and employee retention. She fosters a culture of motivation and excellence within her team, ensuring that they are equipped to deliver exceptional service and exceed client expectations. With a keen focus on quality management and strategic sales management, Lisa Luzio continues to elevate the Erie County Convention Center Authority's reputation as a leader in the events industry.
