Lisa Kovitz is a dynamic force in the realm of earned media, currently serving as the Programming Chair for the Publicity Club of New York (PCNY). With an extensive background in public relations and communications, she has successfully navigated the complexities of the media landscape,...
Lisa Kovitz is a dynamic force in the realm of earned media, currently serving as the Programming Chair for the Publicity Club of New York (PCNY). With an extensive background in public relations and communications, she has successfully navigated the complexities of the media landscape, guiding both clients and colleagues through its ever-evolving nature. Her impressive portfolio includes collaborations with some of the world’s most respected brands, such as Pepsi, Chipotle, and Volkswagen, showcasing her ability to craft compelling narratives that resonate with diverse audiences.
In her role at PCNY, Lisa plays a pivotal part in shaping the club's programming strategy. She collaborates closely with fellow board members to design and execute engaging "Meet the Media" luncheon events, where top-tier reporters discuss timely topics such as contributed content, podcasting, and newsletters. These events not only foster valuable connections between public relations professionals and journalists but also provide insights into the latest trends and best practices in the industry. Lisa’s expertise in crisis communications and public affairs further enhances the value of these gatherings, as she brings a wealth of knowledge to discussions on navigating challenges in the media.
Lisa is also adept at new business development and content creation, skills that are crucial in today’s fast-paced digital environment. Her commitment to communication training ensures that both seasoned professionals and newcomers alike are equipped with the tools necessary to thrive in public relations. Through her leadership at PCNY, Lisa Kovitz continues to elevate the standards of the industry, making a lasting impact on the future of earned media.
