Lisa Gutierez is a dedicated Community Manager at the Communauté d'agglomération de Cergy-Pontoise, where she leverages her three years of experience in communication within local government and agency settings to foster community engagement and enhance digital presence. With a Master's degree in Engineering of Publishing...
Lisa Gutierez is a dedicated Community Manager at the Communauté d'agglomération de Cergy-Pontoise, where she leverages her three years of experience in communication within local government and agency settings to foster community engagement and enhance digital presence. With a Master's degree in Engineering of Publishing and Communication, Lisa has developed a robust skill set that includes content management, web administration, and digital culture awareness.
In her current role, Lisa is responsible for managing the community's social media platforms, including Facebook, X (formerly Twitter), Instagram, LinkedIn, and YouTube. She excels in creating and disseminating engaging digital content that resonates with diverse audiences, ensuring that the community's initiatives and events are effectively communicated. Her expertise in moderation allows her to maintain a positive online environment by promptly addressing comments and private messages, fostering a sense of community among residents.
Key projects under Lisa's leadership include the strategic management of advertising campaigns across platforms like Meta, Google, and LinkedIn, where she skillfully allocates budgets to maximize outreach and engagement. Additionally, she has played a pivotal role in the creation and distribution of a community newsletter, which highlights local events, initiatives, and resources, further strengthening community ties.
Lisa's creativity and versatility are evident in her ability to adapt content for various digital formats while optimizing for search engines (SEO) to increase visibility. Her commitment to promoting cultural awareness and community involvement makes her an invaluable asset to the Cergy-Pontoise community, as she continues to innovate and enhance the local digital landscape. For collaboration or inquiries, Lisa can be reached via private message or at [email protected].
