Lisa Fenn is a dynamic Sales Director at Andrew Peller Ltd., where she leverages her extensive experience in the beverage alcohol industry to drive sales growth and enhance channel performance. With a national footprint in managing direct sales teams and distribution networks, Lisa is adept...
Lisa Fenn is a dynamic Sales Director at Andrew Peller Ltd., where she leverages her extensive experience in the beverage alcohol industry to drive sales growth and enhance channel performance. With a national footprint in managing direct sales teams and distribution networks, Lisa is adept at developing and executing innovative strategies that resonate with market demands. Her current role involves coaching and mentoring the LCBO Sales Representatives across Ontario, ensuring they are equipped with the skills and knowledge necessary to excel in a competitive landscape.
In addition to her responsibilities in Ontario, Lisa is also instrumental in leading business development initiatives in the Province of Quebec, where she identifies new opportunities and fosters relationships with key stakeholders. Her expertise in wine education and account management allows her to create tailored market-specific sales promotions that not only engage consumers but also strengthen partnerships within the licensee channel.
Lisa’s outstanding communication skills, complemented by her multilingual capabilities in French, German, Spanish, and Russian, enable her to connect with diverse audiences and build strong, collaborative relationships. Her proficiency in negotiation and sales management, combined with her passion for wine tasting and event planning, positions her as a thought leader in the industry. As she continues to inspire her team and drive results, Lisa remains committed to elevating the Andrew Peller brand and contributing to the overall growth of the wine sector in Canada.