Lionel V. serves as the Vice President of Operations and Marketing at Redwood Oil Company, Inc., where he plays a pivotal role in steering the company’s strategic direction across its diverse business lines in Northern California. With a wealth of experience in the hospitality, retail,...
Lionel V. serves as the Vice President of Operations and Marketing at Redwood Oil Company, Inc., where he plays a pivotal role in steering the company’s strategic direction across its diverse business lines in Northern California. With a wealth of experience in the hospitality, retail, and food & beverage sectors, Lionel is adept at fostering cross-functional collaboration, ensuring that operational teams are not only challenged but also empowered to deliver exceptional results. His leadership is instrumental in driving corporate buying, supply chain efficiency, and innovative marketing strategies that enhance customer engagement and profitability.
At Redwood Oil, Lionel oversees three key business segments—Food, Retail, and Energy—across seven counties, including Marin, Sonoma, and Mendocino. His expertise in strategic leadership and creative problem-solving enables him to navigate the complexities of these industries, ensuring that each segment operates seamlessly while maximizing growth opportunities. Lionel's commitment to nurturing talent is evident in his hands-on approach to recruiting and coaching, which cultivates a culture of excellence and accountability within his teams.
Currently, Lionel is spearheading several high-impact projects aimed at optimizing supply chain operations and enhancing customer experiences. By leveraging data-driven insights and market trends, he is focused on implementing innovative strategies that not only drive sales but also reinforce Redwood Oil’s reputation as a leader in the energy and retail sectors. His ability to blend operational acumen with a customer-centric approach positions him as a key player in the company’s ongoing success and expansion in the competitive landscape of Northern California.
