Lindsay Hartley serves as the Human Centered Design Manager and UX Strategist at TD, where she plays a pivotal role in shaping the user experience for US Bank Cards. With a strong foundation in user-centered design principles, Lindsay is passionate about delving deep into user...
Lindsay Hartley serves as the Human Centered Design Manager and UX Strategist at TD, where she plays a pivotal role in shaping the user experience for US Bank Cards. With a strong foundation in user-centered design principles, Lindsay is passionate about delving deep into user problems and crafting innovative solutions that resonate with real-world needs. Her expertise lies in leveraging industry best practices to create seamless digital experiences that not only meet but exceed user expectations.
In her current role, Lindsay leads multiple UX teams comprised of talented designers and writers, fostering a collaborative environment that encourages creativity and innovation. She actively collaborates with key stakeholders to define and execute TD’s digital strategy, ensuring that user experience is at the forefront of all initiatives. By considering customer experience (CX) in an omni-channel environment, she focuses on delivering cohesive digital solutions that enhance user engagement and satisfaction.
Lindsay is known for her ability to facilitate ideation workshops that bring together diverse perspectives from line of business and product teams. This collaborative approach allows her to identify pain points and opportunities for improvement, ultimately driving the development of user-centric products. Her proficiency in tools such as Figma and Photoshop, combined with her skills in interactive media and mobile applications, enables her to create visually compelling and functional designs that align with company goals and roadmaps.
Through her dedication to reducing churn and building capable teams, Lindsay Hartley exemplifies the essence of human-centered design, ensuring that every project she undertakes is grounded in empathy and a deep understanding of user needs.
