As Vice President of Content Strategy at the National Park Foundation, Lindsay Gsell plays a pivotal role in shaping the organization’s narrative and enhancing its outreach through strategic content initiatives. With a keen eye for operational efficiency, Lindsay leads a talented team dedicated to producing...
As Vice President of Content Strategy at the National Park Foundation, Lindsay Gsell plays a pivotal role in shaping the organization’s narrative and enhancing its outreach through strategic content initiatives. With a keen eye for operational efficiency, Lindsay leads a talented team dedicated to producing high-quality external-facing content that resonates with diverse audiences. Her expertise in corporate communications and marketing strategy enables her to craft compelling stories that not only engage but also inspire action towards the preservation of America’s natural treasures.
Lindsay's current projects include the development of a comprehensive content calendar that aligns with the Foundation's strategic goals, ensuring that messaging is consistent and impactful across all platforms. She is also spearheading initiatives to enhance the Foundation’s social media presence, leveraging her skills in social networking and corporate social media to build stronger connections with supporters and stakeholders. By operationalizing and streamlining processes, Lindsay ensures that her team can focus on creativity and storytelling while maintaining efficiency in content dissemination and performance measurement.
As a member of both the departmental leadership team and the Senior Strategy Group advisory team, Lindsay collaborates with cross-functional leaders to align content strategies with organizational objectives. Her passion for consensus-building and problem-solving is evident in her approach, fostering a culture of collaboration that empowers her team to set ambitious goals. With her background in event planning and marketing, Lindsay is adept at creating integrated campaigns that elevate the Foundation's mission, making her an invaluable asset to the National Park Foundation and the broader conservation community.
