As the Managing Director of Digital Bank Growth Strategy at Webster Bank, Linda Benowitz is at the forefront of driving transformative initiatives that enhance customer acquisition and optimize digital conversion processes. With over two decades of experience in financial services and telecommunications, Linda leverages her...
As the Managing Director of Digital Bank Growth Strategy at Webster Bank, Linda Benowitz is at the forefront of driving transformative initiatives that enhance customer acquisition and optimize digital conversion processes. With over two decades of experience in financial services and telecommunications, Linda leverages her extensive background with industry giants like Citigroup and JP Morgan Chase to implement data-driven strategies that significantly boost profitability and revenue. Her role involves leading comprehensive acquisition strategies that span from innovative marketing campaigns to seamless digital funding processes for Direct Bank initiatives.
Linda is particularly adept at developing new acquisition channels that not only improve operational efficiencies but also cater to diverse customer segments and product offerings. By collaborating with cross-functional teams, she ensures that the application experience is not only user-friendly but also strategically aligned with the bank’s growth objectives. Her expertise in business strategy, direct marketing, and risk management enables her to identify and mitigate potential challenges while enhancing customer insights and engagement.
Key projects under her leadership include the integration of advanced analytics tools, such as SAS, to refine competitive analysis and optimize marketing efforts. This focus on data analytics allows Linda to drive improved conversion rates and foster stronger relationships with customers, ultimately positioning Webster Bank as a leader in the digital banking landscape. Her commitment to innovation and excellence in customer experience continues to shape the future of banking in a rapidly evolving digital environment.
