As the Electrification Policy Manager at Southern Company, Lincoln Wood is at the forefront of transforming transportation electrification initiatives, advocating for innovative solutions that reshape how people and goods navigate their environments. With a robust background in energy usage data analysis, Lincoln leverages insights from...
As the Electrification Policy Manager at Southern Company, Lincoln Wood is at the forefront of transforming transportation electrification initiatives, advocating for innovative solutions that reshape how people and goods navigate their environments. With a robust background in energy usage data analysis, Lincoln leverages insights from advanced metering infrastructure (AMI) to drive meaningful change in consumer energy behavior. His leadership in the AMI data presentment pilot exemplifies his ability to collaborate with diverse stakeholders, ensuring that the launch of tools like My Power Usage not only meets regulatory standards but also enhances customer engagement and satisfaction.
Lincoln's role extends beyond Southern Company; he is also a valued member of the Smart Energy Consumer Collaborative, where he works alongside industry leaders to gain a deeper understanding of consumer needs in a rapidly evolving energy landscape. This dual focus on electrification and consumer insights allows him to develop comprehensive strategies that align with both corporate objectives and community expectations.
His expertise in marketing research, product management, and customer satisfaction research positions him as a key player in shaping effective marketing strategies that resonate with consumers. By employing focus groups and surveying techniques, Lincoln ensures that the voice of the consumer is integrated into every aspect of electrification policy development. His certification as an Energy Manager further underscores his commitment to quality and excellence in energy management practices. Through his work, Lincoln Wood is not only advocating for a sustainable future but also paving the way for a more electrified and efficient transportation ecosystem.
