Lim Wei Jie, as Co-Founder and Director of Foreword Coffee, embodies a unique blend of entrepreneurial spirit and social responsibility. With a Bachelor’s degree in Psychology, he leverages his understanding of human behavior to foster a positive workplace culture and enhance customer experiences. Wei Jie...
Lim Wei Jie, as Co-Founder and Director of Foreword Coffee, embodies a unique blend of entrepreneurial spirit and social responsibility. With a Bachelor’s degree in Psychology, he leverages his understanding of human behavior to foster a positive workplace culture and enhance customer experiences. Wei Jie is deeply committed to sustainability, ensuring that every aspect of Foreword Coffee—from sourcing ethically produced beans to implementing eco-friendly practices—reflects a dedication to the environment and the community.
Under his leadership, Foreword Coffee has embarked on several key projects aimed at not only delivering exceptional specialty coffee but also giving back to the community. Initiatives such as local barista training programs and partnerships with non-profit organizations highlight his commitment to social impact. Wei Jie’s expertise in customer service and training & development has been instrumental in creating a knowledgeable and passionate team that shares his vision of sustainability and community engagement.
Wei Jie’s proficiency in photography and social media plays a crucial role in Foreword Coffee’s branding strategy. By capturing the essence of the coffee-making process and the stories behind each cup, he effectively engages customers and builds a loyal community around the brand. His skills in Adobe Lightroom and Adobe Premiere Pro allow him to produce visually stunning content that resonates with coffee enthusiasts and advocates alike.
As a first-time entrepreneur, Wei Jie continuously seeks growth through introspection and mentorship, striving to make Foreword Coffee not just a business, but a movement that champions the intersection of quality coffee, community, and environmental stewardship.
