As the Director of Public Relations at Lily Market, Lily P. leverages her extensive background in marketing and community engagement to elevate the brand's presence within the local and broader markets. With a deep-rooted passion for small businesses, stemming from her upbringing in her family's...
As the Director of Public Relations at Lily Market, Lily P. leverages her extensive background in marketing and community engagement to elevate the brand's presence within the local and broader markets. With a deep-rooted passion for small businesses, stemming from her upbringing in her family's retail and wholesale grocery business, Lily has cultivated a unique perspective on the importance of community relationships. Her role encompasses a multifaceted approach to public relations, where she not only manages media relations and advertising strategies but also fosters strategic partnerships that align with Lily Market’s mission of promoting Asian products and culture.
Lily is currently spearheading several key projects aimed at enhancing the visibility of Lily Market within the Portland community and beyond. One of her notable initiatives includes organizing trade shows and community events that celebrate Asian heritage, thereby creating a platform for local artisans and small businesses to showcase their products. This not only strengthens community ties but also drives foot traffic to the market, boosting sales and brand loyalty.
Her expertise in event planning and management has proven invaluable, as she orchestrates engaging experiences that resonate with customers and stakeholders alike. Additionally, Lily’s adeptness in social media marketing allows her to connect with a diverse audience, sharing the stories behind the products and the people who create them. Through her strategic planning and genuine care for the community, Lily P. continues to position Lily Market as a beloved staple in NE Portland, reinforcing its status as a female minority-owned business dedicated to serving and uplifting the local community.
