Lily Miggins is a dynamic senior at Washington & Lee University, where she is pursuing a dual major in Cognitive & Behavioral Science and Sociology. Her academic background provides her with a unique lens through which she approaches her current role as an Advisor for...
Lily Miggins is a dynamic senior at Washington & Lee University, where she is pursuing a dual major in Cognitive & Behavioral Science and Sociology. Her academic background provides her with a unique lens through which she approaches her current role as an Advisor for Planners and Creatives at Leadership in Creative Industries: Tide. In this capacity, Lily has been instrumental in bridging the gap between strategic planning and creative execution, leading a team of five student advisors in a simulated advertising agency environment. This hands-on experience has allowed her to apply her knowledge of social psychology to understand consumer behavior, which is crucial for effective advertising.
As a team lead, Lily has spearheaded key projects for Tide in preparation for the American Advertising Federation's National Student Advertising Competition. Her responsibilities have included developing comprehensive account plans, coordinating special events, and crafting compelling presentations that resonate with both clients and audiences. Her expertise in strategic planning and problem-solving has been pivotal in navigating the complexities of real-world advertising challenges.
Lily’s passion for music curation and scrapbooking also informs her creative approach, allowing her to think outside the box and bring innovative ideas to the table. Her strong communication skills and ability to collaborate effectively with diverse teams have further enhanced her contributions to the project. As she prepares to graduate, Lily is excited to leverage her skills in advertising and her understanding of human behavior to make a meaningful impact in the creative industries.
