Ligia McEvoy serves as the Director of Global Public Affairs at AT&T, where she leverages her extensive background in public affairs to enhance the company’s reputation on a global scale. In her current role, Ligia is instrumental in directing comprehensive campaign programs that encompass both...
Ligia McEvoy serves as the Director of Global Public Affairs at AT&T, where she leverages her extensive background in public affairs to enhance the company’s reputation on a global scale. In her current role, Ligia is instrumental in directing comprehensive campaign programs that encompass both grassroots initiatives and digital strategies, all designed to align with AT&T’s public policy objectives. Her expertise in digital communication and stakeholder relations allows her to craft compelling narratives that resonate with diverse audiences, ensuring that AT&T’s message is not only heard but also embraced.
Ligia’s leadership in creating corporate reputation objectives is evident in her management of high-impact campaigns that are executed within designated time frames for AT&T International and its subsidiaries. By employing persuasive tactics and strategic thinking, she successfully navigates complex public affairs landscapes, driving initiatives that foster positive engagement and bolster the company’s standing in the telecommunications industry. Her proficiency in campaign execution and earned media strategies has led to significant visibility for AT&T, enhancing its influence in policy discussions and community relations.
Moreover, Ligia’s ability to analyze key metrics ensures that each campaign is optimized for effectiveness, allowing for real-time adjustments that maximize impact. Her skills in crafting executive presentations and press releases further amplify AT&T’s voice in critical conversations, establishing her as a key player in the company’s public affairs strategy. With a robust professional network and a commitment to elevating AT&T’s reputation, Ligia McEvoy exemplifies the strategic leadership necessary to navigate the dynamic challenges of global public affairs.
