Lianna Virizlay serves as the Executive Vice President of Digital Marketing at Allison Worldwide, where she leverages her extensive expertise in integrated marketing and strategic communications to drive impactful digital initiatives. With a strong foundation in strategy, delivery, and operations, Lianna excels at connecting cross-disciplinary...
Lianna Virizlay serves as the Executive Vice President of Digital Marketing at Allison Worldwide, where she leverages her extensive expertise in integrated marketing and strategic communications to drive impactful digital initiatives. With a strong foundation in strategy, delivery, and operations, Lianna excels at connecting cross-disciplinary teams to create insight-driven, multimodal experiences that resonate with diverse audiences. Her leadership in the US digital marketing practice encompasses a wide array of key projects, including innovative digital media strategies, comprehensive content marketing campaigns, and dynamic social media initiatives that align with client goals and enhance stakeholder engagement.
At Allison, Lianna is committed to fostering growth and innovation, not only for clients but also for the communities they serve. Her approach to digital storytelling emphasizes data-driven insights, enabling organizations to effectively communicate their value propositions and connect with users on a deeper level. By championing business process development and stakeholder engagement, she ensures that every campaign is strategically aligned with overarching business objectives, ultimately generating measurable results.
Lianna's ability to synthesize complex information into compelling narratives positions her as a thought leader in the digital marketing landscape. Her passion for servant leadership inspires her teams to collaborate effectively, harnessing their unique strengths to achieve ambitious goals. As the digital marketing landscape continues to evolve, Lianna remains at the forefront, driving positive change and delivering exceptional value through innovative marketing strategies that empower organizations to thrive in a competitive marketplace.
