As the Head of Media & Marketing at Camp IHC, Liam Macleod plays a pivotal role in shaping the camp's brand identity and enhancing its visibility in a competitive landscape. With a T-shaped creative skill set, Liam expertly navigates the intersection of branding, marketing, and...
As the Head of Media & Marketing at Camp IHC, Liam Macleod plays a pivotal role in shaping the camp's brand identity and enhancing its visibility in a competitive landscape. With a T-shaped creative skill set, Liam expertly navigates the intersection of branding, marketing, and production, ensuring that every campaign resonates with the camp's core values and mission. His obsessive attention to detail drives him to craft compelling narratives that highlight the unique experiences Camp IHC offers to campers and staff alike.
Liam is currently spearheading several key projects that leverage innovative marketing strategies to engage a diverse audience. By setting measurable targets and objectives, he ensures that each initiative not only captures the essence of the camp but also delivers tangible results. His expertise in video production and interactive creative direction allows him to create visually stunning content that showcases the vibrant community and unforgettable moments that define Camp IHC.
A natural question asker and solution finder, Liam fosters a collaborative environment where creativity thrives. He believes that the best ideas emerge when teams work together, and he actively encourages open dialogue and brainstorming sessions. His passion for team dynamics translates into effective project management, where he harmonizes the strengths of his colleagues to achieve shared goals.
With a motto of "Work Like a Captain, Play Like a Pirate," Liam embodies a balanced approach to leadership—driving results while ensuring that the joy and spirit of summer camp life remain at the forefront of all marketing efforts. Under his guidance, Camp IHC continues to solidify its position as a premier summer destination, creating lasting memories for generations to come.
