Li Ying Chou serves as the Senior Manager of Digital Marketing at fairlife, LLC, where she leverages her extensive experience in brand marketing to drive innovative e-commerce strategies across the company's diverse product portfolio. With a proven track record of leading Go-To-Market strategies and integrated...
Li Ying Chou serves as the Senior Manager of Digital Marketing at fairlife, LLC, where she leverages her extensive experience in brand marketing to drive innovative e-commerce strategies across the company's diverse product portfolio. With a proven track record of leading Go-To-Market strategies and integrated marketing communications (IMC) campaigns for over ten multi-million dollar product launches, Li Ying has consistently exceeded sales targets by more than 15%. Her unique blend of analytical and creative skills enables her to distill complex data into actionable insights, fostering a deeper understanding of consumer behavior and market trends.
In her current role, Li Ying oversees the development and execution of comprehensive e-commerce marketing plans, collaborating closely with cross-functional teams including brand, shopper, communications, and digital. This collaborative approach ensures a seamless consumer experience across all touchpoints, enhancing brand visibility and engagement in the competitive landscape of consumer packaged goods (CPG). By elevating digital marketing intelligence and efficiency, she utilizes predictive analytics and strategic data analysis to inform decision-making and optimize campaign performance.
Li Ying's expertise in integrated brand marketing and media evaluation further strengthens her ability to craft compelling narratives that resonate with target audiences. Her proficiency in tools such as Microsoft Excel and PowerPoint allows her to present complex data in a clear and impactful manner, facilitating strategic discussions and driving alignment across teams. As a forward-thinking marketer, Li Ying Chou is committed to pushing the boundaries of digital marketing at fairlife, ensuring that the brand not only meets but exceeds consumer expectations in an ever-evolving marketplace.
