Leslie Byrne is a dynamic and driven Social Media Manager at VyStar Credit Union, where she plays a pivotal role in shaping the organization’s digital narrative. With a keen focus on customer-centric solutions, Leslie expertly manages both organic and paid social media channels, ensuring that...
Leslie Byrne is a dynamic and driven Social Media Manager at VyStar Credit Union, where she plays a pivotal role in shaping the organization’s digital narrative. With a keen focus on customer-centric solutions, Leslie expertly manages both organic and paid social media channels, ensuring that VyStar’s brand presence is not only visible but also resonates deeply with its audience. Her strategic oversight includes the development and execution of innovative social media campaigns that align with the credit union's business objectives, enhancing engagement and fostering community relationships.
In her collaborative role, Leslie works closely with the VP of Social Marketing and external agencies to curate a comprehensive social media content calendar. This involves weekly strategy sessions that leverage her expertise in social media analytics and crisis management, allowing her to anticipate challenges and pivot strategies effectively. Leslie's compelling storytelling ability shines through as she crafts diverse content that speaks to various segments of VyStar's audience, driving brand loyalty and customer engagement.
Her proficiency in tools like Sprinklr and Canva, combined with her strong project management skills, enables her to deliver measurable results that exceed business goals. Additionally, Leslie is dedicated to social media training, empowering her team and stakeholders to harness the power of social media communications effectively. With a passion for elevating brand visibility and a commitment to continuous improvement, Leslie Byrne is a key asset to VyStar Credit Union, steering its social media strategy towards success in an ever-evolving digital landscape.
