Leslie Anne Buffignani serves as the Front Office & Omnichannel Manager at Thom, where she leverages her extensive experience in the textiles industry to drive innovative e-commerce solutions and enhance customer engagement across multiple channels. With a solid foundation in SalesForce Commerce Cloud projects, Leslie...
Leslie Anne Buffignani serves as the Front Office & Omnichannel Manager at Thom, where she leverages her extensive experience in the textiles industry to drive innovative e-commerce solutions and enhance customer engagement across multiple channels. With a solid foundation in SalesForce Commerce Cloud projects, Leslie plays a pivotal role in integrating digital platforms to create a seamless shopping experience for customers. Her expertise in online marketing and business strategy allows her to effectively navigate the complexities of internationalizing websites, ensuring that Thom's brand resonates with diverse markets while maintaining a consistent identity.
Currently, Leslie is spearheading key projects that focus on optimizing the customer journey through advanced CRM systems and in-store software solutions, including cash registers, mobile applications, and digital displays. Her strategic approach to after-sales services and intranet management enhances operational efficiency and fosters a culture of continuous improvement within the organization. Leslie's proficiency in tools like Google Analytics enables her to analyze consumer behavior and refine marketing strategies, ultimately driving sales growth and customer satisfaction.
Graduating from EM Lyon Business School, Leslie combines her strong academic background with practical skills in e-business and customer service, positioning her as a thought leader in the omnichannel retail landscape. Her ability to align technology with business objectives not only enhances Thom's competitive edge but also sets a benchmark for best practices in the textiles industry. As she continues to navigate the evolving e-commerce landscape, Leslie remains committed to delivering exceptional value to both the company and its customers.
