As the Chairman, CEO, and Principal of Arscentia since 2008, Leonard Lutes has been instrumental in steering the company through a transformative phase, positioning it as a leader in the graphic design and production industry. Under his leadership, Arscentia has successfully restructured its operations, implementing...
As the Chairman, CEO, and Principal of Arscentia since 2008, Leonard Lutes has been instrumental in steering the company through a transformative phase, positioning it as a leader in the graphic design and production industry. Under his leadership, Arscentia has successfully restructured its operations, implementing a robust management team and a comprehensive business plan that emphasizes strategic business planning and operational excellence. Leonard's expertise in financial planning and P&L management has been crucial in optimizing the company's profitability while ensuring sustainable growth.
Leonard has a keen focus on brand development and strategic sales and marketing, which has allowed Arscentia to enhance its service offerings, including high-level logo design, brand development, and innovative website design. His commitment to continuous improvement and performance management has fostered a culture of excellence, driving the team to exceed client expectations in wide format print production for wall graphics and tradeshow booths.
In addition to his operational acumen, Leonard is dedicated to executive development and engagement, mentoring his team to navigate the complexities of the industry effectively. His strategic approach to territory management and market expansion has opened new avenues for growth, enabling Arscentia to capture a broader client base. By focusing on ROI rationalization and policy and procedure development, Leonard ensures that the company remains agile and responsive to market demands. With a strong foundation in management consulting and cross-functional team leadership, he continues to lead Arscentia toward new heights, reinforcing its reputation as a premier graphic design firm.
