Leonard Dixon serves as the Senior Strategic Account Director at Group Black, where he leverages his extensive expertise in executive leadership and strategic account management to drive growth and foster meaningful partnerships with Fortune 500 companies. In this pivotal role, Leonard is instrumental in developing...
Leonard Dixon serves as the Senior Strategic Account Director at Group Black, where he leverages his extensive expertise in executive leadership and strategic account management to drive growth and foster meaningful partnerships with Fortune 500 companies. In this pivotal role, Leonard is instrumental in developing and executing tailored marketing strategies that resonate with diverse audiences, tapping into a collective annual spending power of $1.6 trillion. His keen understanding of P&L management and budget control ensures that client campaigns are not only innovative but also financially viable, maximizing return on investment.
At Group Black, Leonard spearheads key projects that integrate traditional and digital media solutions, including partnerships with major platforms such as NBCU, NBC Peacock, Disney, and Hulu. His proficiency in navigating the complexities of CTV, OTT, and OLV advertising allows him to craft bespoke solutions that meet the unique needs of each client. As a mentor and coach, he leads a dynamic sales team, fostering a culture of collaboration and continuous improvement that drives business performance.
Leonard’s background in tech startups and rapid growth environments equips him with a unique perspective on scalability and operational efficiency. His skills in negotiation and media relations, combined with a robust understanding of digital marketing strategies, position him as a thought leader in the industry. Through public speaking engagements and thought leadership initiatives, Leonard actively shares insights on the evolving landscape of media and advertising, further solidifying his role as a key influencer at Group Black.
