Leon Aresti serves as the Attraction Lead for Police Staff at the Metropolitan Police, where he leverages over 20 years of diverse experience in recruitment marketing, delivery management, and recruitment business partnering. In his current role, Leon is instrumental in shaping and executing comprehensive attraction...
Leon Aresti serves as the Attraction Lead for Police Staff at the Metropolitan Police, where he leverages over 20 years of diverse experience in recruitment marketing, delivery management, and recruitment business partnering. In his current role, Leon is instrumental in shaping and executing comprehensive attraction and recruitment strategies for a robust workforce of 14,000 police staff members across various departments and levels. His expertise encompasses the design and approval of a wide array of advertising campaigns, tailored to meet the unique demands of both volume and senior recruitment.
Leon’s role requires a deep understanding of recruitment marketing dynamics, enabling him to effectively utilize multiple attraction channels. He adeptly navigates traditional job boards, social media platforms, outdoor advertising, and recruitment events to ensure that the Metropolitan Police attracts top talent. His strategic approach not only enhances the visibility of job opportunities but also aligns with the organization’s commitment to diversity and inclusion.
In addition to his management and recruitment advertising skills, Leon is proficient in performance management and human resources, ensuring that every campaign is optimized for success. His ability to analyze recruitment metrics and adapt strategies accordingly has proven invaluable in a competitive labor market. With a keen eye for talent and a passion for public service, Leon Aresti is dedicated to building a strong, capable police staff that reflects the values and needs of the community they serve.
