Leilani Abels, as the Founder and CEO of Thrive PR + Communications, has established herself as a formidable leader in the public relations landscape, steering the agency to become one of the largest independent B2C and B2B PR firms in Australia. With nearly 100 dedicated...
Leilani Abels, as the Founder and CEO of Thrive PR + Communications, has established herself as a formidable leader in the public relations landscape, steering the agency to become one of the largest independent B2C and B2B PR firms in Australia. With nearly 100 dedicated professionals across six offices in major cities including Melbourne, Sydney, Brisbane, Gold Coast, Perth, and Auckland, Leilani's vision has transformed Thrive into a powerhouse of strategic communication and brand management. Her expertise spans a wide array of services, including consumer and business PR, digital communications, and crisis management, positioning Thrive as a go-to partner for clients seeking comprehensive public relations solutions.
Under Leilani's direction, Thrive has embarked on several key projects that showcase the agency's innovative approach to public relations. From orchestrating high-profile media campaigns to managing complex corporate communications strategies, she ensures that her team delivers impactful results that resonate with target audiences. Leilani's commitment to fostering a collaborative and dynamic work environment has not only driven the agency's commercial growth but has also cultivated a culture of creativity and excellence among her staff.
Her proficiency in public speaking and event management further enhances Thrive's reputation, allowing her to effectively represent the agency at industry conferences and networking events. As a thought leader in the field, Leilani is adept at navigating the evolving media landscape, employing media analysis and advertising strategies that keep her clients ahead of the curve. With a keen eye for talent and a strategic mindset, she continues to oversee all aspects of operations, including HR, finance, business development, and client service, ensuring that Thrive remains at the forefront of the public relations industry.
