Leila Dekali is a seasoned professional with over 14 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the Regional Category Insights & Trade Marketing Team Leader for France, Benelux, Italy, and Iberia at innocent drinks. In her pivotal role, Leila...
Leila Dekali is a seasoned professional with over 14 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the Regional Category Insights & Trade Marketing Team Leader for France, Benelux, Italy, and Iberia at innocent drinks. In her pivotal role, Leila leads a dynamic team of seven, leveraging her strong analytical and interpersonal skills to drive strategic initiatives across multiple markets. Her leadership was recognized in 2022 when she was awarded the title of Best Manager, a testament to her ability to inspire and cultivate talent within her team.
Leila's expertise spans category management, revenue growth management, shopper marketing, and consumer insights, making her a key player in shaping the company’s strategic direction. She actively participates in the France steering committee, where she collaborates with cross-functional teams to prioritize product listings based on performance and profitability. Her focus on portfolio optimization involves rationalizing offerings based on margin analysis and shopper data, ensuring that innocent drinks remains competitive in a rapidly evolving market.
In addition to her strategic oversight, Leila is adept at making data-driven price recommendations grounded in price elasticity studies, which helps the company navigate pricing strategies effectively. Her proficiency in merchandising and sales and marketing functions further enhances her ability to deliver impactful insights that drive revenue growth. With a resilient and enthusiastic approach, Leila Dekali continues to make significant contributions to innocent drinks, fostering innovation and excellence in the FMCG landscape.
