Leigh McFarlane is a visionary leader and the creative force behind The Soap Company of Nova Scotia Ltd., where she serves as Founder and CEO. With a deep-seated passion for crafting high-quality, handcrafted natural products, Leigh has dedicated her career to designing small-batch items that...
Leigh McFarlane is a visionary leader and the creative force behind The Soap Company of Nova Scotia Ltd., where she serves as Founder and CEO. With a deep-seated passion for crafting high-quality, handcrafted natural products, Leigh has dedicated her career to designing small-batch items that cater to families, pets, and homes. Her signature product, Choice Laundry, exemplifies her commitment to sustainability and wellness, reflecting her belief that personal care should be both effective and environmentally friendly.
In her current role, Leigh is at the forefront of several key initiatives that drive the company’s growth and innovation. She leads the creative design process for all products, ensuring that each item not only meets the highest standards of quality but also resonates with customers on an emotional level. Additionally, Leigh is instrumental in the development of custom and private label products, allowing her to forge strong partnerships with retailers and expand the brand's reach into new markets.
Leigh's expertise in business development is complemented by her strategic planning skills, enabling her to identify and capitalize on emerging opportunities within the natural products industry. Her marketing and sales acumen, particularly in retail and wholesale channels, has been crucial in elevating the brand's visibility and customer engagement. Moreover, Leigh's proficiency in Microsoft Excel and PowerPoint supports her analytical approach to business operations and production management, ensuring that The Soap Company of Nova Scotia Ltd. remains agile and responsive to market demands.
Through her leadership, Leigh McFarlane not only aims to foster contentment in her own life but also strives to empower others to find joy and satisfaction in their daily routines, making her a true pioneer in the realm of natural personal care products.
