As the Director of Marketing at TDECU, Leigh Binz leverages over 15 years of extensive management experience to spearhead innovative marketing initiatives that drive both revenue growth and member engagement. TDECU, recognized as the largest credit union in Houston and the fourth largest in Texas,...
As the Director of Marketing at TDECU, Leigh Binz leverages over 15 years of extensive management experience to spearhead innovative marketing initiatives that drive both revenue growth and member engagement. TDECU, recognized as the largest credit union in Houston and the fourth largest in Texas, thrives under Leigh’s leadership, as she develops and implements a high-impact brand marketing strategy that resonates with the credit union's mission to enhance the lives of its members, employees, and communities.
In her current role, Leigh is instrumental in aligning marketing operations with corporate objectives, ensuring that every campaign is strategically designed to capture new business opportunities while reinforcing TDECU’s commitment to exceptional service. Her expertise in analytics and market research allows her to identify emerging trends and consumer behaviors, enabling the credit union to stay ahead in a competitive landscape.
Key projects under Leigh’s direction include the optimization of digital marketing channels, such as email marketing and online advertising, which have significantly increased member acquisition and retention rates. Additionally, her focus on relationship marketing has fostered deeper connections with members, enhancing their overall experience and loyalty to TDECU.
Leigh is also dedicated to continuous process improvement, employing strategic planning techniques that not only streamline operations but also amplify the effectiveness of marketing campaigns. By integrating digital video and other innovative content strategies, she ensures that TDECU’s messaging is not only impactful but also engaging, reflecting the credit union's values and commitment to its community. Through her visionary leadership, Leigh Binz continues to position TDECU as a trusted financial partner, driving growth and fostering a culture of excellence within the organization.
