As the Marketing Director at Baby's on Broadway, Leia Simon brings over a decade of diverse experience in relationship building, public affairs, and association management to the forefront of the retail landscape. In her multifaceted role, Leia serves as a strategic partner to the owner,...
As the Marketing Director at Baby's on Broadway, Leia Simon brings over a decade of diverse experience in relationship building, public affairs, and association management to the forefront of the retail landscape. In her multifaceted role, Leia serves as a strategic partner to the owner, leveraging her expertise to drive innovative marketing strategies that resonate with the target audience. Her responsibilities encompass a wide array of functions, including social media management, email marketing design, and public relations, all aimed at enhancing brand visibility and customer engagement.
Leia is instrumental in crafting compelling narratives that connect with customers, utilizing her skills in web design and social media coaching to create visually appealing and impactful content. Her adeptness in internal and external communications ensures that the brand's voice is consistent and engaging across all platforms. Additionally, Leia acts as a vital liaison between vendors and stores, fostering strong partnerships that enhance product offerings and customer service.
One of her key projects includes the successful launch and establishment of the Durable Medical Equipment (DME) business, which has expanded Baby's on Broadway's service offerings and positioned the company as a trusted resource in the community. Leia's background in government relations and advocacy equips her with a unique perspective on community development and customer relations, allowing her to effectively navigate the complexities of the retail environment. With her extensive experience in fundraising and grant writing, she also plays a crucial role in securing resources that support the store's growth and outreach initiatives. In every aspect of her work, Leia Simon exemplifies a commitment to excellence and innovation, making her an invaluable asset to Baby's on Broadway.
