As the Global Director of Corporate, Internal, and Executive Communications at DiDi, Leela Greenberg plays a pivotal role in shaping the narrative of one of the world's leading mobility and fintech platforms. With over 12 years of experience in the international tech landscape, she has...
As the Global Director of Corporate, Internal, and Executive Communications at DiDi, Leela Greenberg plays a pivotal role in shaping the narrative of one of the world's leading mobility and fintech platforms. With over 12 years of experience in the international tech landscape, she has honed her expertise in corporate communications, public relations, and crisis management, particularly within the dynamic markets of China and Latin America. Leela leads a high-performing team dedicated to advancing DiDi's mission and enhancing its reputation in a competitive environment.
In her current role, Leela is responsible for developing and executing comprehensive communication strategies that align with DiDi's business priorities. This includes crafting messaging that resonates with diverse stakeholders, from internal teams to external partners and the media. Her strategic approach ensures that all communications reflect the company's core values and objectives, particularly in times of crisis or significant change.
Key projects under her leadership include initiatives aimed at enhancing employee engagement through transparent internal communications, as well as campaigns that promote DiDi's innovative services in mobility and delivery. Leela's strong organizational skills and relationship development acumen enable her to navigate complex corporate landscapes, fostering collaboration across departments to ensure cohesive messaging. Her commitment to strategic planning and marketing strategy positions DiDi as a thought leader in the industry, while her executive-level communication skills ensure that the company's leadership is effectively represented in all public forums. Through her multifaceted role, Leela Greenberg continues to drive impactful communications that support DiDi's growth and reputation on a global scale.
