Lee Sparaga is an accomplished Media and Ad-Technology Executive currently spearheading Retail Advertising Partnerships at Amazon Ads. In this dynamic role, Lee focuses on creating value and addressing complex marketing challenges for global retail brands. With a keen understanding of the advertising landscape, he collaborates...
Lee Sparaga is an accomplished Media and Ad-Technology Executive currently spearheading Retail Advertising Partnerships at Amazon Ads. In this dynamic role, Lee focuses on creating value and addressing complex marketing challenges for global retail brands. With a keen understanding of the advertising landscape, he collaborates closely with brand teams and media agencies to develop comprehensive business plans that operationalize relationships and drive the integration of Amazon Advertising solutions.
Under Lee's leadership, the Retail Ads vertical has emerged as a pivotal player in Amazon's advertising ecosystem, leveraging innovative strategies to enhance revenue streams and optimize advertising effectiveness. His expertise in programmatic media buying and strategic hiring has been instrumental in building a high-performing sales and strategy team that consistently exceeds targets. Lee’s analytical skills enable him to forecast trends and identify growth opportunities, ensuring that the team remains agile in a rapidly evolving market.
Key projects under his guidance include the implementation of tailored advertising solutions that align with the unique objectives of retail brands, fostering a collaborative environment that prioritizes client success. By leveraging his extensive experience across diverse companies at various growth stages, Lee has cultivated a deep understanding of the intricacies of retail advertising, positioning himself as a trusted partner for brands navigating the complexities of digital marketing. His commitment to driving revenue and profit growth, combined with a passion for training and mentoring, continues to inspire his team and elevate Amazon's standing in the advertising industry.
