As the Senior Trade & Marketing Manager at DMG Fine Wine, Lee Mackie leverages over two decades of experience in sales and marketing to drive strategic initiatives that enhance brand visibility and consumer engagement. With a robust portfolio that includes Handpicked Wines, Spirits of China...
As the Senior Trade & Marketing Manager at DMG Fine Wine, Lee Mackie leverages over two decades of experience in sales and marketing to drive strategic initiatives that enhance brand visibility and consumer engagement. With a robust portfolio that includes Handpicked Wines, Spirits of China (Moutai and National Cellar), and DMG Organics, Lee plays a pivotal role in shaping the marketing strategies that resonate with diverse consumer segments. His extensive background in strategic shopper marketing equips him to influence consumer behavior effectively throughout the sales journey, ensuring that each touchpoint is optimized for maximum impact.
Lee's expertise in brand management and trade marketing is evident in his ability to conduct comprehensive market research, which informs brand planning and aligns with the sales team's objectives. By collaborating closely with brand managers and the sales force, he develops targeted marketing campaigns that not only elevate brand awareness but also drive sales across multiple channels, including direct-to-consumer, export, global travel retail, and domestic independent retailers.
His skills in e-commerce and multi-channel marketing further enhance DMG Fine Wine's competitive edge, allowing the company to adapt to the rapidly evolving digital landscape. Lee's commitment to customer-focused marketing ensures that the shopper experience is at the forefront of all initiatives, ultimately leading to increased sales and brand loyalty. With a passion for the wine and spirits industry, Lee Mackie continues to innovate and inspire, making significant contributions to DMG Fine Wine's success in a dynamic market.
