Lee H. is a seasoned marketing professional with over 18 years of experience driving value and achieving positive business outcomes across diverse industries, including Consumer Products, Financial Services, and Advertising Agencies. Currently serving as the US Commercial Lead for Kenvue, formerly Johnson & Johnson Consumer...
Lee H. is a seasoned marketing professional with over 18 years of experience driving value and achieving positive business outcomes across diverse industries, including Consumer Products, Financial Services, and Advertising Agencies. Currently serving as the US Commercial Lead for Kenvue, formerly Johnson & Johnson Consumer Health, Lee plays a pivotal role in shaping the company's marketing strategies and enhancing customer engagement through innovative loyalty programs and advanced marketing technologies.
In this capacity, Lee oversees the Care Club Rewards loyalty program, leveraging his expertise in Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems, particularly Salesforce Marketing Cloud (SFMC). His focus on e-commerce enhancement is critical in today’s digital landscape, where extracting actionable audience insights from first-party data is essential for optimizing marketing strategies and refining paid media campaigns. Lee's strategic vision encompasses the development of a robust data strategy and the necessary infrastructure to support integrated marketing efforts, ensuring alignment with overarching business objectives.
A natural leader, Lee excels in managing marketing team members and collaborating with business stakeholders and cross-functional partners. His skills in advertising, media buying, and email marketing are complemented by a deep understanding of interactive marketing strategies and pay-per-click (PPC) campaigns. By fostering a culture of innovation and data-driven decision-making, Lee is not only enhancing customer loyalty but also positioning Kenvue as a leader in the consumer health space, ultimately driving sustainable growth and success in an increasingly competitive market.
